Public Relations Essay Example | Topics and Well Written Essays - 7000 words

Advertising - Essay Example This examination looks at the advertising effort utilized by Cafe Royal with the end goal of distinguishing how advertising is led practically speaking and how hypothesis is embraced to this training. This examination can thusly clarify and elucidate hypothesis and hypothesis improvement in advertising and its coordination with showcasing interchanges. The aftereffects of the examination are talked about concerning past investigations and advertising hypothesis. Suggestions are made. List of chapters Abstract 2 Introduction 4 Research Questions 5 Significance of the Study 6 Aim and Objectives 6 A Review of Literature 7 Public Relations Theory 7 Previous Studies: Coordinating Public Relations and Marketing Strategies 12 Methodology 15 Case Study 15 Data Collection 17 Results 18 Background and History 18 Public Relations 18 Analysis/Discussion 22 Recommendations 27 Conclusion 28 Bibliography 30 Introduction Public relations alludes to correspondence procedures utilized by an associatio n to deal with its picture and relationship with the general population. In such manner, people in general incorporates government, the network and the outer condition for the most part (Hendrix and Hayes, 2010). In this way, advertising can be recognized from promoting where the center is limited to selling the association and its items and administrations to shoppers. Advertising is more extensive and examines the organization’s picture and associations with various groups of general society. Notwithstanding, advertising can be accidental to or part of a promoting capacity, especially in the lodging business (Kandampully and Suhartanto, 2003). The lodging and neighborliness industry as a rule envelops â€Å"diverse† open groups that they have to speak with in any advertising program (Deuschl, 2006, p. 24). The open groups essential to inns are representatives, the network where they work, the global network and visitors (Deuschl, 2006). As indicated by Hutton (1999), the measurements, nature and meaning of advertising isn't plainly characterized in the writing as there is no genuine agreement of what it is and how it functions by and by. In any case, there are various significant subjects developing in the writing that give a more clear focal point of what advertising include. The basic topics are: trust building, creating interests and consideration, building connections, â€Å"creating shared understanding†, communicating and adjusting interests, â€Å"influencing open opinion†, treating strains, and â€Å"creating consensus† (Nessmann, 1995, p. 154). The definition and measurements of advertising are especially critical to the inn segment as examination commonly investigates the connection between lodging picture and client steadfastness/consumer loyalty (Line and Runyan, 2012; Kandampully and Suhartanto, 2003). In such manner, advertising hypothesis which centers around the connection between relationship the executives and the accomplishment of authoritative objectives gives an applied structure to comprehension and distinguishing how advertising can be utilized to hold and enroll clients in any segment (Ledingham, 2006). Current instances of advertising by and by gives the best proof of what advertising are and how they are directed practically speaking (Hendrix and Hayes, 2010). Accordingly, so as to distinguish and give a comprehension of the connection between open

How has China been affected by globalization Essay

In the late 1970s China made maybe its most critical key political move of the twentieth Century when it set out on a progression of financial changes that grasped globalization (Bijian, 2005). Deng Xiaoping and other Chinese pioneers accepted that to advance China’s improvement, support in an open worldwide economy would be pivotal to its endurance (Chow, 2002) During the three decades since these changes China’s political and financial establishments have experienced a sensational progress (Overholt, 2005 and Economy, 1998). China has moved from the world’s most noteworthy rival of globalization into a submitted individual from a worldwide economy and promoter of globalization (Overholt, 2005). The zenith of this change and China’s financial development was its induction into to the World Trade Organization (WTO) on 11 December, 2001 (Allen et al, 2006 and Fishman, 2005). Thus, China is presently exposed to universal patterns and powers to a degree remarkable since 1949 (Bijian, 2005 and Chow, 2004). In this paper I will examine the impact that globalization has had on China’s political, monetary, legitimate and mechanical establishments. Besides, I will likewise examine whether China has been compelled to change to pander to the worldwide financial network or whether it has willfully founded change for its own advantage and improvement. Anyway before breaking down the impact that globalization has had on China it is imperative to comprehend what the term â€Å"globalisation† implies. Globalization turned into a popular expression during the 1990s on account of its impact in making a world in which geographic area turned out to be progressively immaterial (Immerfall 2006). Generally globalization alludes to the unhindered progression of merchandise, capital, data, innovation and individuals across national fringes (Chow, 2005a). Globalization is, in any case, in no way, shape or form another wonder and China has been exposed to its belongings for a long time (Alford, 1999). Truth be told, the impacts of globalization in China go â€Å"as far back as the Han line (206BC-220AD) when exchange occurred between the Han Chinese and neighboring individuals in the North-west through the Silk Route† (Chow, 2004: 3). Notwithstanding this, in the Qing Dynasty and the beginning times of the Chinese Communist Party’s rule, until Deng Xiaoping’s open entryway arrangement, China triedâ to close its entryways and limit the impact of globalization (Street, 2000 and Chow 2004 and 2005a). This was not the first occasion when that China had to stand up to and execute a national technique to either grasp or battle the impacts of globalization. Actually, as of late as the 1990s, China was faced by this problem, specifically: regardless of whether to proceed with its worldwide monetary development even with the Asian money related emergency or to by and by close it entryways and retreat inwards to shield itself from the financial aftermath of a battling locale (Fishman, 2005 and Nolan, 2001). Be that as it may, via cautiously gauging the favorable circumstances and drawbacks of financial receptiveness the Chinese government chose to open up the Chinese economy considerably more, and in the end joined the World Trade Organization by executing huge monetary changes (Bijian, 2005). There is no questioning that these financial changes and China’s embracement of globalization has brought dazzling outcomes. Since beginning to open up and change its economy in 1978, China â€Å"has arrived at the midpoint of 9.4 percent yearly GDP development, one of the most elevated development rates in the world† (Bijian, 2005: 3). One reason for the immense jumps in development has originated from direct outside speculation that has been encouraged by China’s admission to the WTO. For instance, in about a couple of days in 2004, a North Korean Steel Company propelled a $500 million steel venture in the Dalian improvement zone; France’s St Gobain put $70 million of every one of its current glass creation lines in China; Germany’s Siemens opened its fortieth office in China for advancement of programming; and Finland’s Stora Enso put $1.6 billion out of a paper mash venture in Guandong Province (Hall et al, 2004). Such outcomes have seen China become the third biggest exchanging nation the world and the jealousy of many creating economies around the globe (Chow, 2005b). While such financial insights are consistently celebrated by the Chinese government as an accomplishment of China’s consideration into the WTO, numerous in China are in reality mourning the negative impacts of globalization and the examination that WTO enrollment has brought. Truth be told WTO enrollment came at a significant expense for the household Chinese economy (Overholt, 2005). All through the 80sâ and 90s China started basic changes, for example, the eliminating of direct endowments for trades and started cutting levies in anticipation of incorporation into the WTO (Pearson, 2001). Over the three years from 1994 to 1997, the country’s normal tax rate was brought from around 43 down to 17 percent and at the hour of China’s passage into the WTO in late 2001, the general normal was only 15 percent. Such exceptional financial changes were at the command of the WTO and the outcome being that a great deal of processing plants and local ventures have failed on the grounds that numerous individuals lean toward outside items which have gotten less expensive because of China’s incorporation into WTO (Solinger, 2005). Besides, Moore (2002) additionally contends that China’s increase into the World Trade Organization could be seen as increasingly advantageous to the remainder of the world as opposed to China itself. WTO responsibilities made by China don't in any capacity ensure China’s â€Å"domestic producers† and in this way the contention that that the best advantage of China’s WTO participation is delighted in by remote organizations is to be sure a legitimate one (Moore, 2002: 311). Yang (2004: 307) contends that entrance into the WTO was in actuality too enormous of a rebuild step for China and proceeds by taking note of that Chinese association in the WTO is extraordinary for remote organizations and awful for neighborhood ones in light of the fact that â€Å"one of the principal laws enacted† to guarantee WTO participation â€Å"was intended to draw in and shield venture from overseas†. Plainly this absence of protectionism, albeit valuable to the outside world, has been upset the salary to residential organizations. Of specific note is the way that with China’s WTO participation outside financial specialists have been permitted access to business sectors that were recently limited or exceptionally directed (Samuelson, 2004 and Pearson, 2001). These attacks have been generally clear in the protection, media communications, and monetary businesses (Prasad, 2004). Such rivalry is anyway of extraordinary advantage to the residential Chinese customer. Truth be told, fifteen years prior China scarcely had any portable media transmission administrations, though now it guarantees in excess of 300 million cell phone endorsers, more than some other country (Bijian, 2005). Regardless of whether this is an aftereffect of modernisation or globalization is profoundly begging to be proven wrong, however plainly Chinese purchasers are grasping the expansion in items and adm inistrations gave by numerous remote organizations. Other than the neighborhood organizations being harmed by remote speculations and businesses, the work advertise in China is additionally experiencing significant joblessness because of the powers of globalization (Chow, 2004). While section into the WTO has in itself not made joblessness, it has anyway uplifted various patterns that were at that point in progress, including quickening the pace of indebtedness of state possessed undertakings. The outcome being the release of countless specialists who, when they were more youthful, were once guaranteed of work by the communist state (Economy, 1998 and Chow 2004 and 2005b). As indicated by Prasad (2004: 6) â€Å"the joblessness issue is in certainty liable to decline throughout the following scarcely any years due to rebuilding in the rustic and state venture sectors†, the very kind of rebuilding that has been commanded upon China by the World Trade Organization. Another reason for the joblessness issue at present confronting the Chinese economy is its day of work away from dusk enterprises, for example, assembling, mining and development to more current ventures that request laborers with specific aptitudes (Prasad, 2004; Solinger 2005 and Yang 2004). Comparable changes are clear in China’s exertion to overhaul its innovation industry, which has not just included the substitution of much untalented work yet by and large likewise diminishes the need to utilize the same number of talented industrial specialists (Nolan, 2001 and Economy, 1998). While this can not be straightforwardly preferred to WTO participation obviously the powers of globalization are majorly affecting the Chinese economy, the items it produces and its work power. The astounding development in China’s economy because of its expanded support and combination in a worldwide economy is likewise having social and political results. Most outstanding a developing partition between China’s rich and poor. Clearly China would not have deliberate such intense monetary changes absolutely to urge direct outside speculation to the impediment of household organizations, however it is away from advantages of the worldwide commercial center are not being shared around China’s 1.3 billion individuals (Solinger, 2005 and Chow, 2004). It is a lot of the case in China that the rich are gettingâ richer and the poor are simply getting abandoned. This is likewise obvious in the developing local imbalances in China. Regardless of the administrations endeavors to correct the circumstance, outside speculation has kept on streaming to those regions where training levels are the most noteworthy, foundation most very much created and political force generally focused (Overholt, 2005 and Economy, 1998). Also, while the wealthier territories in principle pay expenses to the middle to remunerate the more unfortunate regions, practically speaking this syst

Jit Application in Toyota Company

JIT Application in Toyota Company Toyota is one of enormous organization in car. In their creation, Toyota Company has applied JIT (Just in Time) approach in their assembling. The upsides of utilizing JIT approach is to diminish or limit the misuse of creation, lessen hands-off, decrease re-work and some other deferrals on assembling process. One of trademark in JIT approach is the progression of work. Parts or segment of material will spill out of one work place to numerous others with middle of the road stockpiling, and stream into work focuses will likewise originate from many work habitats with halfway storage.In the huge organization like Toyota, this methodology is the most reasonable to be applied. The subordinate uses of JIT approach is karban framework. Karban implies â€Å"card† or â€Å"visible record† and alludes to cards used to control the progression of creation through a manufacturing plant. Karban is valuable framework for organization like Toyota that has many work communities. For instance there are two work habitats with distinction work, work focus 1 is to delivering segment parts and work focus 2 is to making gatherings. What's more, there is a middle stockpiling region for segment parts.Let state Work Center 1 is delivering segment 101 and 102. After do creation, that segments will move to middle of the road stockpiling part and every segment is marked with kanban card 101 and 102 that contain component’s data. On the off chance that Work Center 2 is need section 101 in gathering, the crate 101 (named card 101) will moved to Work Center 2, etc for box 102. Toyota utilizes a â€Å"two-card† kanban framework. The first is transport or transport, card, which moves holder of parts starting with one stock area then onto the next. The second is a creation card, which approves creation.

The Unifying Spirit of Seamus Heaney’s ‘Funeral Rites’ - Literature Essay Samples

‘Funeral Rites’ examines the role of rituals and ‘customary rhythms’ in the ‘arbitration of the feud’ in an Ireland plagued by the incongruous notion of ‘neighbourly murder’. However, in preference to the sterility of ‘tainted rooms’ in which the dead lie ‘shackled’ by religious chains of ‘rosary beads’, Heaney’s affinity for the mythological, archaic ‘serpent’ and the pagan times of the ‘sepulchre’ champion a return to an Ireland unified by pre-Christian beliefs, rather than a country fettered by fragmented sectarian violence of religious origin. Only in this ‘triumph’ will the ‘whole country’ overcome the impasse of violence, allowing victims to peacefully ‘l[ie] beautiful’ and ‘unavenged’. Immediately, the ‘shoulder[ing]’ of patriarchal duty and the ‘lift[ing]’ of the weight of the coffin deaden the atmosphere in the opening stanzas, as the notion of exertion and effort pervades the funeral. This ‘ceremony’ is a static, heavy burden, and this is also exemplified in the monosyllabic ‘dead’, ending on the heavy sound ‘/d/’, possessing a bluntness that accentuates the finality of death, and introduces a somewhat brusque tone to these stanzas. Additionally, the ‘dulse-brown’ of the ‘shroud’ is an exemplar of Heaney’s discord with this overtly religious ‘ceremony’. In comparing the ‘shroud’ to the ‘dulse’ of seaweed, Heaney apostatizes the holiness of this garment, rendering it dull, papery and lifeless. This sense of lifelessness and stagnancy is a presence that pervades part I of the poem, perpetuated by the description of the women as à ¢â‚¬Ëœhovering’ and the flames also as ‘hovering’, this repetition reinforcing the shallowness of the ritual. Furthermore, the ‘hovering’ conjures an image of the ‘women’ flickering like a candle, which compromises a sense of their solidity, rendering them weak and tremulously passive, cowering ‘behind’ Heaney. Heaney exposes the funeral in this way as a fragile and apathetic event of intense torpor, devoid of any dynamism or ardor. It is sterile, ‘always’ the same, and cold, like the ‘igloo brows’ of the distant ‘relations’. While there is a sense of ‘admir[ation]’ for the ‘gleaming crosses’, the adjective ‘little’ introduces a tone of mocking endearment, which reveals that this is out of ‘court[esy]’ and expectation. In an Ireland imbued with religious connections, this tradition seems to fail, but ‘ha[s] to suffice’. He aney iconoclastically exposes the funeral in this way as lethargic, reflected in the stiff frigidity of the ‘black glacier’, which implies a predictably linear, slow ‘pushing away’, in contrast to the freeform, naturalistic and dynamic snaking motion of the ‘serpent’ procession in part II. Part II begins with a time shift – ‘now’, which moves away from the consistent past tense register of part I. This nature of this shift becomes apparent as the reader learns that the people of Ireland are now ‘pin[ing]’ for these monotonous, predictable ‘customary rhythms’. This accentuates the desperation of the situation as the verb ‘pine’ implies a disempowerment of the people, in which they are restricted only to an intense longing for closure, rather than able to take concrete action. It reduces their independence, almost as if the people of Ireland are so attenuated and violated by the savagery they are experiencing, that they are pleading for any form of respite, as may be provided by the funeral. Their lives are invaded by the exact opposite of the lull, slow burn of the funerals in part I – they are haunted by the sardonic notion of ‘neighbourly murder’, of which ‘news’ arrives in an ebbing, turbulent flow, as implied by the qualification ‘each’. In referring to the procession as a ‘cortà ¨ge’ of ‘temperate footsteps’, Heaney retrospectively renders the value of these rituals malleable and ever-changing. The open ‘/à ¨/’ sound, followed by the soft ‘/g/’ sound that ends ‘cortà ¨ge’ is in contrast to the slick, glassy ‘/c/’ of ‘glacier’, and in this way the ‘cortà ¨ge’ feels more personal and comforting than the stark, monumental ‘glacier’ it was before. Additionally, the notion of ‘temperate footsteps’ personifies the procession here, that renders it more personable that the cool, silent glide of a ‘glacier’, and the description of the procession as ‘temperate’ evokes the sense of quiet, even footfalls of a steady ‘rhythm’. This ‘rhythm’ is a mitigator amongst the sh ocking ‘news’ that arrives unpredictably, and is the steady, unwavering anchor to which people can cling during this social turmoil. Formerly, in part I, these mundane funerals epitomized Heaney’s earlier condemnation of traditional euphemism in death, notably present in ‘Mid Term Break’ when Heaney feels swamped and overwhelmed by ‘old men’ and the swamping ‘whispers’ of distant relations. ‘Now’, however, when faced with the abhorrent alternative of uncertainty, this ‘ceremony’ is a pillar of normality and predictability, for which the people ‘pine’. Despite this longing for ritual, Heaney seeks an alternative to the ‘obedien[ce]’ and ‘shackl[ing]’ of the religious ceremonies, which are remnants of the religious roots of the ‘feud’. Instead the focus is moved to the image of a ‘serpent’ procession. Through the image of the archaic ‘serpent’ and the ‘megalithic doorway’, evocative of a primeval, prehistoric existence, and of Celtic symbolism, Heaney supersedes modern Christianity, and, in conjunction with a shift from the personal pronoun ‘I’ in part I, to ‘we’ and ‘our’ in part II, hopes to unify the ‘whole country’ by their collective roots in pagan spiritual beliefs that existed without confrontation. Through descriptions such as ‘purring’ and ‘muffled’, Heaney creates a gentle symphony of stillness and background noise, embodying the peace which Heaney aims to conjure in th is section, as mirrored by the ‘quiet’ and ‘slow’ procession. This tranquillity resembles that of the stillness in part I, but it is somehow imbued with positivity. Where descriptions like ‘dulse’ in part I render the environment dull, the lush, bucolic notion of a ‘grassy boulevard’ in part II is more vibrant and sensory compared to the cool, alabaster ‘soapstone’. Aurally, the word ‘grassy’ conjures a sense that the ‘serpent’ procession is ‘dragg[ing]’ and rustling through whistling blades of grass, and it evokes a complex olfactory melange of dank earthiness, yet one that is fresh, sedgy and verdant. These images immerse the reader in a scene of naturalness that galvanizes an appreciation for freedom and airiness in the reader that is in contrast to the confined ‘rooms’ of part I. Drawing from the geographically recognizable Irish symbols of the ‘great chambe rs of Boyne’ and the ‘Gap of the North’, Heaney resurrects an intrinsically Irish Ireland a unified halcyon of pre-Christian beliefs, where unrest is non-existent and peace is so profuse that the environment is almost soporific, as embodied by the ‘somnambulant women’. The sense of solidarity and ritual continues in part III. The action of ‘put[ting] the stone back’ is evocative of kinship and co-operation; required to move a heavy boulder. Furthermore, this image is highly suggestive and reminiscent of the Christian belief in the stone of Jesus’ Holy Sepulchre being replaced after he was entombed, which could imply many things. Heaney may be attempting to coalesce aspects of the Christian faith and the Irish spiritual faiths in a further demonstration of unity, or he may be suggesting that those buried in the ‘sepulchre’ which he has ‘prepare[d]’ will be resurrected like Jesus, which purports this new ceremonial unity as transcendent and all-powerful. Either way, this sense of â€Å"sealing away† of the dispute is said to ‘allay’ the ‘cud of memory’ of the feud. The description of the memory as a ‘cud’ evinces that it is something which Heaney has been tryi ng to digest, but simply cannot, implying that the violence is so repulsive it is almost emetic. Sonically, the monosyllabic bluntness of the ‘/ud/’ sound in ‘cud’ reinforces this sense of disgust, and the glottal ‘/c/’ mirrors the process of regurgitation, which engenders a sensory connection in the reader with the rawness and magnitude of Heaney’s revulsion at Ireland’s social turmoil. Consistent with the pagan society from which he has drawn, Heaney introduces another primordial figure; ‘Gunnar’, whose Nordic name means ‘warrior’. Gunnar’s intrinsic identity is one therefore imbued with violence and savagery – pervaded by notions of ‘honour’ and revenge. Gunnar’s ‘unavenged’ death breaks this cycle of violence and retaliation, and the breaking of this cycle seems to invoke a sort of metanoia in him, as he begins to ‘chant’. The word ‘chanting’ concerning Gunnar, conveys a sense of frenzied and impassioned speech, evoking that something has been awoken in him. This is mirrored by the radiant image of ‘four lights burn[ing] in [the] corners’, which pierce and illuminate the darkness of the closed tomb, as if sparks in a mind closed to the light of truth. The sense of symmetry conferred by the specific placement of the fires (in the ‘corners’) creates a sense of ritual and purpose in this occasion, which furthers the impression that this is a miraculous, divine and ineffable stimulation. Gunnar has undergone a transfiguration from bloodthirsty warrior to a placated, ‘joyful’ being, who ‘turn[s]’ to the ‘moon’. The word ‘turn’ is significant as it encapsulates Gunnar’s change; ‘turn[ing]’ away from the impasse of abhorrence, and instead centred on all that it inherently good and calm, embodied by the ‘moon’, which acts a symbol of luminescence and stillness, as it evokes an image of a radiant orb, suspended as a beacon of light amongst the dark of the sky (just as the lights in the burial chamber). The description of the tomb of those Heaney’s procession has buried as a ‘hill’, parallels Gunnar’s ‘mound’, and the poet begins immediately to draw spatial and physical connections between the two through this geometric and visual similarity. This is but one of the parallels drawn between the Irish and Gunnar: most notably, Gunnar’s rebirth came about due to ritual, mirrored by the ritual Heaney hopes for in part II. Through ‘Funeral Rites’, Heaney therefore suggests that through unified ritual, the people of Ireland may forge their own ‘Gunnar’; an unexpected mould-breaker, invaded by an incomprehensible inner catalyst for peace. This messiah-like figure will conquer the unrelenting deadlock of violence, to reveal to the Irish people the beauty of peace, allowing their own resurrection and rebirth, and to be ‘joyful’ once more.

What Is a Malapropism Definition and Examples

The term  malapropism refers to the incorrect use of a word in place of a similar-sounding word, typically with a humorous result. Malapropisms are usually unintentional, but they can also be used intentionally to create a comic effect. Whether accidental or deliberate, malapropisms often turn serious statements into funny ones.   Malapropisms are sometimes called  acyrologia  or  phonological word  substitutions. History of the Term The word malapropism is derived from the  French word â€Å"malapropos,† meaning being improper or inappropriate. However, malapropism did not enter common parlance as a grammatical term until  the publication of Richard Brinsley Sheridan’s 1775 play  The Rivals. The Rivals  featured a comedic character named Mrs. Malaprop, who frequently confused  words  that sound alike but have wildly different meanings. Some of her  mistakes included substituting the word contagious for contiguous  Ã¢â‚¬Å"contagious countries† and geometry for geography.  These slip-ups earned her big laughs from audiences and resulted in the creation of the term malapropism. William Shakespeare was known for using malapropisms in his work. He called the verbal mistakes Dogberryisms, named after a character from  Much Ado About Nothing. Just like Mrs. Malaprop, Dogberry frequently conflated similar-sounding words, much to the audiences amusement.   Common Malapropisms In everyday life, malapropisms are frequently used unintentionally. Malapropisms can muddle the meaning of a sentence, and they often generate a laugh at the speakers expense. Remember that  just because two words look  or sound alike, they do not necessarily have similar meanings. Here are some of the most common malapropisms.   Jive vs. Jibe: The term â€Å"jive† refers a dance style, while â€Å"jibe† refers  to two or more entities complementing each other. Peanut butter and jelly do not â€Å"jive,† but the two tasty spreads certainly do â€Å"jibe when combined in a sandwich.  Statue vs.  Stature: A â€Å"statue† is a sculpture of a person, place, or thing. The term stature† refers to an individuals height or reputation. You can describe a person as having an impressive stature, not an impressive statue — unless theyve just had their likeness memorialized in bronze.Erratic vs. Erotic: The word erratic describes something that is unpredictable and irregular. Dont confuse it with the word erotic, which refers to something that is suggestive of sexual desire.  Calling someones behavior erratic has a very different implication  than calling someones behavior erotic.  Installation vs.  Insulation: When you order a new refrigerator, chances are youâ€⠄¢ll have to pay for installation: the process of physical set-up. But if you take your coffee to go, you’ll want to keep it in a thermos with insulation, which is a special material that retains heat. You wouldn’t say, â€Å"My thermos has lots of installation,† but you might say, â€Å"It has proper insulation.†Monotonous vs. Monogamous: A monotonous job is a boring one. A monogamous relationship is one that involves two people only. Telling your spouse you don’t want a â€Å"monogamous lifestyle† when you actually meant â€Å"monotonous lifestyle† can land you in some serious trouble. Malapropisms in Popular Culture Celebrities and other public figures have used plenty of malapropisms over the years.  Their verbal slip-ups generate lots of laughs and often enter the permanent pop culture record. Here are some of the funniest malapropisms in recent memory. â€Å"Texas has a lot of electrical votes.†Ã‚  New York Yankee  Yogi Berra meant to discuss â€Å"electoral† votes. Electrical votes do not exist,  unless  you’re voting on the best electrician.â€Å"We cannot let terrorists and rogue nations hold this nation hostile or hold our allies hostile.†Ã‚  Its true that terrorists may be  Ã¢â‚¬Å"hostile† (or unfriendly) to our nation, but President  George W. Bush  meant to use the word hostage: hold this nation hostage or hold our allies hostage. (the act of detailing a prisoner).â€Å"Alcoholics  Unanimous.† Chicago’s former mayor Richard J. Daley swapped the word â€Å"anonymous† (unknown or nameless) with â€Å"unanimous† (consistent or united). The resulting malapropism suggests an organization that unites individuals with alcoholism.â€Å"Listen to the blabbing brook.†Ã‚  Comedian Norm Crosby is known as â€Å"The Master of Malaprop. In this line, he ca lls a brook blabbing (as though it wont stop talking) when he really means babbling (which refers to the soft sound of water flowing).â€Å"Why, murders the matter! Slaughters the matter! Killings the matter! But he can tell you the perpendiculars.† Here, The Rivals  infamous  Mrs. Malaprop uses the word â€Å"perpendiculars† (which refers to two lines at a 90 degree angle) when she should have used â€Å"particulars† (which refers to the specific details of a situation).

Mental Health Of Students With Anxiety And Depression

Today, more than ever, schools must be educated regarding the mental health of students and any challenges that they may face when working towards academic and social success. There have been many published evidence based approaches when working with students with anxiety or depression, but there are some disorders that have not had the focus that they deserve and leave school counselors and teachers attempting to navigate through services without a thorough understanding of the needs of the students. Attachment disorders fall into this category, specifically reactive attachment disorder (RAD). â€Å"Unlike many disorders that are proven or presumed to have a genetic, biochemical, or other internal basis, RAD, by definition, is caused by the environment† (Shaw Pdez, 2007, p. 71). As a result, there is little evidence of treatments that have had a major effect. However, there are interventions that have been beneficial to supporting the child in the school environment. Attachm ent disorders are rare within the general population and include only about one percent of children, while these disorders are present in about forty percent of children who were adopted or reside in foster care (Losinski, Katsiyannis, White, Wiseman, 2016). Children in foster care have been a population that I have worked extensively with and find that they are often times underserved in many aspects. By identifying the etiology, implications for the students, and interventions for school professionals,Show MoreRelatedDepression And Anxiety Among College Students Essay1376 Words   |  6 PagesIntroduction Anxiety and Depression disorders are two of the most common mental disorders in the United States (Falsafi, 2016). It appears that the two disorders are widespread amongst college students and most cannot manage the high demands and stress (Falsafi, 2016). Therefore, they feel more prone to depression and anxiety (Falsafi, 2016). 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Obiviously the pathway Read MoreMental Illness Is A Condition That Affects Millions Of Americans1289 Words   |  6 PagesMental illness is a condition that affects millions of Americans, but with the correct treatment, it is becoming more and more possible to live close to a normal life. It is estimated that one in five Americans experienced some form of mental health issue within the last year. The most common form of mental illness experienced in the United States is anxiety disorders (Kinsman), which affect nearly 40 million Americans. The second most common is depression, affecting approximately 19 million AmericansRead MoreA Psychology Participant Pool Questionnaire1006 Words   |  5 Pagesthrough a psychology participant pool questionnaire, Patient Health Questionaire-9 (PHQ-9). 100 racial minority undergraduates with elevated depression were pulled from the questionnaire. Among the 100 participants, there was 45% male and 55% female with the average age being around 19. The college undergraduat es ranged from freshman to seniors with, 67% freshman, 20% Sophomores, 10% Juniors, and 3% Seniors. Among the college students, the majority were African-American at 85%, Asian 10%, and the

CDA Sample free essay sample

One of my goals is to make sure that everything is safe for the children both in-door and out-doors. To accomplish this I check on a daily basis for broken toys and any equipment in the class that is not working. When we go outside to the playground I make sure that all the equipment used is secure and does not have any sharp edges or rusted parts. This is to avoid any lacerations and prevent potential injuries. I also talk with the children about all the safety procedures that need to be obeyed in school. For example, while in the classroom, one of the rules is that children need to respect each other and that no rough play is allowed. Another safety procedure is for the children to learn what to do in the case of emergency. A fire drill is practiced various times during the year so that the children are prepared for any emergency. Healthy Goal : Provide a clean, healthy environment that meets each child’s needs Model and practice healthy habits with my children Teach children about health care and good nutrition Health is a key subject in my class. I first make sure that every day all the tables and chairs are clean. I make sure that the bathroom has toilet paper and soap. We teach the children that they need to wipe their hands with soap and water before they eat and after they come from any outside activity. I also teach the children the importance of being clean, of taking a shower every day, of brushing your teeth, keeping your hands outside of your mouth and also about germs. We also teach them about the consequences that can happen for not keeping a healthy environment. Another key component is the importance of having a balance diet. I teach the kids that the body needs vegetables, greens, cereals and other foods to keep healthy. I teach the children that it is important for them to have fun and do a daily exercise. If any of the children is sick we separate him/ her from the rest of them to avoid contact. We also proceed to contact the nurse to help determine if the child needs to be picked up. If the child is not picked up and has to stay in the classroom we make sure to monitor him during the day, which includes checking for any fatigue, fever or any unusual behavior. Learning Environment: Goals: To provide a wide variety of developmentally appropriate materials to meet the needs and interests of the children To arrange the classroom into learning centers and work with children in individually and in groups Plan different activities so the children can learn and many ways What I think is important for the Learning Environment is an age appropriate and easy to follow routine. In that routine I make sure that it’s interesting for the children, enjoyable, and most importantly that they learn on a daily basis via repetition. The routine starts with the rules of the class which teaches the kids how to respect each other, follow directions and what the teacher expects from them throughout the day. Next, we have a circle time in which we learn the letter of the week, the number of the week and the subject (i. e. Weather or manners). After that we have our center time where the children learn how to take turns, how to share with friends and also encourage them to use proper manners (i. e. saying please, thank you, waiting for your turn). The most important thing for me is my classroom setup. I make sure that everything in the class has a learning purpose involved. For example, I make sure that we have examples of numbers, letters, puzzles and other activities that support the objectives for the week. I believe that the learning environment needs to be entertaining so that the children are not easily distracted. I try to incorporate practical exercises into the teaching environment, like taking the children outside and making them partake in easy experiments. I also like to invite teachers or experts from other classes to make a presentation on different subjects. Physical Goal: Provide a variety of equipment, activities and opportunities to promote physical development To encourage to use both gross and fine motor skills To introduce exercise as a self-esteem builder One of my goals is to have activities planned that will help develop the physical level of the students. Every day, during the morning, we dedicate a five minute period for exercising. In these five minutes the kids are taught the importance of stretching and breathing properly. The students are also taught the importance of eating the right food and doing exercise on a daily basis. I also prepare outside games with the class which involve some level of strategy, team effort, and require physical development. Providing the proper equipment can make free play a very good way to achieve this advancement. Cognitive Goal: Provide opportunities for children to begin to understand cause and effect Create an environment that encourages them to explore, develop confidence and knowledge Encourage children to talk about their experiences I provide different activities to develop different learning styles for the children. The class is divided into different centers. The science center is setup to learn about different subjects such as the life of an animal, how water changes into different forms, and also to learn how stuff works. This science center is done once a week so that the kids are exposed to different areas on a weekly basis. Another center is the building center which is equipped with different types of blocks. The children are asked to use their imagination to create different shapes and use different structures to build houses, rockets and other things. In all these centers we also emphasize that each child needs to respect each other, learn how to take turns, listen to each other and learn how to resolve their own problems. Communication Goals: Provide activities to encourage listening and comprehnsive skills Encourage everyday communication to enhance their vocabulary Listen attentively to children and try to understand them and help them to communicate In my class we teach that communicating with each other is very important. We encourage the child to communicate their feelings and thoughts by different forms of expression. One of the things I like to do in class is practice Show and Tell. This activity is performed on a weekly basis and each child is asked to bring an item from home that is related with the letter of the week. Each child must present to the rest of the class and talk about the item they brought from home. This exercise promotes the children communication skills as they gain confidence in speaking in front of a class and learn to express their thoughts to others. Show and Tell is done on a weekly basis and each child is given asked a set of questions to assist them in the presentation. Another key aspect under communication is to assess the different levels of preparedness between the children and be able to identify if any speech or hearing impairments exist. If any concern is identified these are communicated to the parent for consideration along with a potential solution. Finally, in the classroom, I ensure that most items are properly labeled with both the word and picture of the object. This promotes visual communication and helps retention by association with pictures. Also, a small collection of books is available to the children, from which one is picked on a daily basis to be read as part of the classroom activities. Creativity Goal: To encourage the children to try new different activities To provide opportunities that stimulate children express their creativity To give the children the opportunity to use different materials to express themselves In our class we provide different types of toys to promote children creativity. We have an area designated as the art space where the children are allowed to use materials such as paintbrushes, glue, stickers and coloring paint. The children use these materials to make different projects that are later sent back to the parents and/ or displayed in the classroom. In the different projects the children are taught various techniques for coloring, cutting and putting stuff together. Once these techniques are taught, the children are left with an open canvass to use their creativity to create something. We also have a monthly family project, which is sent home to the family and requires the participation of all to complete. This promotes creativity outside the workplace and helps associate and attract school activity with the family. Another method used to promote creativity is teaching children alternative solution techniques to a single problem. The children are presented with a simple problem that could have many solutions and are asked to explain how they would resolve each problem. They are also asked to complete unfinished sentences or stories with the use of their imagination. To accomplish a round table is setup in form of a dialogue in which the kids are asked to provide their opinion on how a story should end or to fill in the blank by saying what best completes an idea. Self Goal: To encourage the children to practice self-help skills To treat each child as an individual to know his/her own strengths Provide physical and emotional security for each child and help them accept and take pride in himself or herself In class we spend some time talking about each one of the children so that they first get to know each other and help them understand that they are all unique and different. We like to emphasize the positive qualities of each child and make them known to the rest of the class so that they all feel special and part of the class. In one of the walls in the class we have a picture of the child family and we ask each child to tell us about the picture and what is special about their family. We consistently praise the children for work done on their own and promote and environment where they are able to accomplish things by themselves. For example, the water fountain, cubbies and different resources are all set at their height so that they are able to perform simple tasks on their own. Finally, all good deeds are strongly praised, which promotes a healthy social environment and the desire of the class to do positive works. The good behavior is rewarded with a weekly treasure chest, in which the kids have the opportunity to pick an item from the chest and show it to the rest of the class. As a teacher, we remind them why they are going to the treasure chest and tell them to keep up the good work. Social Goal: To help each child to feel accepted in the group. To encourage children to express their feelings To encourage children to comfort and help one another At our school it is important for children to learn to get along with each other and also with the teachers and with students from other grades. This type of development starts with example from the teachers in the class. Each teacher is treated with respect and no arguing, yelling or discussions are accepted in front of the children. We also make sure that everyone gets along with each other by making the children talk and interact amongst them, weather this be inside or outside the classroom. Games are setup so that participation of all children is required and all opinions and ideas are respected. We encourage the proper behavior in class by having a daily reward chart, where the child is awarded a daily sticker for good behavior. We also have the class rules on the board, along with the consequences, which are read every day to remind the children of the behavior that is expected. Some of the rules are no yelling, no hitting, no fighting and no arguments. If an argument arises between two children, then these are immediately separated and a conversation is promoted between them with the teacher as a mediator. The ultimate goal is to have them learn to respect each other and teach them to get along. During the week we also talk about different types of feelings, such as mad, glad and sad and what are the things to do if you find yourself with a bad feeling. The children are also observed to see any signs of depression or anger that might require additional expert assistance. Guidance Goals: To build a trusting and comforting relationship with each child To encourage children to solve their own differences To provide a learning environment with appropriate and acceptable behaviors as individuals and as a group One of the key aspects in guidance is that both the child and the parent know what is the lesson plan and activities that will be done on a daily and weekly basis. A schedule is sent out to the parents so that they are aware of the activities done and so that they can reinforce the lessons learned at home. The children are also told on a daily basis what the schedule of the day will be and what are the expected learning outcomes from the different activities. The schedules are planned to be part of a routine, so that the child feels comfortable with the class setting and can adapt to the different methods used. For example, a daily song might be sung about the alphabet, which later might be followed by a story, and finally a time for centers is allowed. Guidance also is taught in order to resolve different practical exercise’s and even conflicts. In class, children are guided and suggested to provide answers in order to start developing their own thought process. Also, guidance is taught by preparing step by step process for the different activities that the children can easily follow. Repetition of directions is key at this age so that the kids learn what is expected from them when preparing different projects or assingments. Families Goal: To maintain an open, friendly and cooperative relationship with each child’s family To establish opportunities for parents, and family members to be involve in the children activities It is important for us to have a good relationship with each parent. At the beginning of the year we start with an open house, before classes officially start, so that the parents can see where the child will be attending and so that they are familiarized with the classroom setting. We provide all the information required to the parent like the schedule of daily activities for the week. We hold three mandatory conferences during the year (one each trimester) to provide the parent feedback on the child development. In these conferences we discuss the child’s development, strengths and address any areas of concern. I give my information to the parents so that they can contact me with any concerns or if they require any information regarding the school activity. Parents are welcomed to volunteer during the year and are signed up to participate in different activities. We also have different programs that parents are welcomed to join and participate. For example, the thanksgiving lunch, the Christmas show and other events. In the child’s birthday the parents are welcomed to partake in that day and share with the child the day in class. I believe that the children education is a joint effort between the teacher and the child’s family. We always maintain confidentiality about children and their family. All records are kept in the school office and off limits except to authorized staff and management. We are always conscience of any issues in the family that maybe affecting the child’s behavior at school. We promote communication and offer assistance to any family going through any difficulty. Family projects are planned during the year so that both the child and the family partake and share the activity. This promotes and involves the parent into the child’s work and helps them also assess the strengths and weakness of each children. It also helps combine and reinforce the teaching done at school back to the home. Program Management Goal: To establish a clear understanding of the program To implement procedures to help children to make a smooth transition from one group to another We start with the curriculum called the Letter People that is really good for the pre-k age. The curriculum teaches the children the letter of the week using different themes an styles. In class we get together with all the grade level teachers on a weekly basis to put together the curriculum for the following week. In this age it is very important to have a cutting, paste and tracing activity every week to promote motor skills in each child. What I like about these meetings is that we share best practices and ways to implement new teaching methods that each teacher has experienced. All projects are planned ahead of time to ensure that all materials are available and that each child understands perfectly what to do. The classroom setup is changed each quarter to keep it interesting for the children. The changes revolve around the different holidays or seasons in the year. We also plan so that one week in a two month period is dedicated to reviewing previous material and to reinforce any problems that the class or student might have (Practicing a letter or number). All of the children documentation is kept up to date. This includes all medical forms, parent- teacher meetings and any other document related to the children education. The office also keeps us informed of any changes to a particular procedure or if a new responsibility is required. I understand that not all children learn the same and that is why we separate them into different groups according to a continuous assessment of their learning. Children that have mastered learning quicker and put in different groups than those that are still learning a skill. This allows to separate any issues and help keep all of the class motivated at each children own developmental speed. Professionalism Goal: To continue my education in the early childhood field To ensure a well-run, program responsive to participants needs To be a competent organizer, planner, record keeper, and a cooperative co-worker There are many ways in which I show my professionalism. I really enjoy working with children so I always demonstrate a positive attitude in the class. I try to always be involved in every activity even if it’s a mess one. I talk to the teachers about different topics and I try to listen to them and give my best to each one of them. I also have three children at home and I try to treat the students the same way as I treat my kids, which is the uttermost respect, love and care. As a professional continue to participate in any training that the school offers so that I can bring the latest techniques and methods back to the classroom. Also, as a professional I strive to have work prepared for each class with examples and different teaching methods. I also make an effort to understand each child’s strength and see what the areas of greatest opportunity are for each child. In my lessons plan every week I try new learning activities and methods. I encourage the child to explore each learning center in the classroom. Our centers are manipulative, science, blocks, art and computers that the children rotate during the week. We have jobs assigned to the children each week like the calendar helper, the teacher helper, door holder and line leader. All children will have the opportunity to have each of the jobs during the year. A lesson plan will be post to the parents to be viewed each week. At the end of the day there is a daily event note posted on the door to let each parent view what was the activity of the day.

Othello And Iago Evilness Essays - Othello, Iago, Michael Cassio

Othello And Iago Evilness There are evil people in this world; greedy, manipulative, overbearing and jealous. Iago, in William Shakespeare's Othello, is an evil, malignant character. He uses people's goodness, integrity, and ignorance to get what he wants. When Othello's position is higher through character and status, Iago becomes jealous and decides that Othello must be eliminated. Iago is aware of the jealousy inside himself. Othello is a good man at heart, but is not aware of his evil and jealousy, and therefore will not be able to control it. Iago takes advantage of this and uses Othello's trust to manipulate Othello into revealing his true character. Iago, like any great manipulator, moves indirectly so he is never suspected. He uses Roderigo to get to Cassio, Desdemona, and Othello. Once the peace is disrupted, Iago moves directly to Othello. Everyone trusts Iago and believes that he is trying to do the best for them. Iago uses Roderigo to get Cassio in trouble with Othello. Since Roderigo is in love with Desdemona, "I confess it is my shame to be so found (of Desdemona)"(Act 1. Sc 3. Ln 360), Iago tells Roderigo that Cassio is in love with her and she in love with Cassio. "Desdemona is directly in love with him."(Act2. Sc1. Ln240) This upsets Roderigo and he is more prone to fight Cassio when told by Iago to do so. Roderigo does not just have Othello to compete with anymore; he has Cassio as well. Iago tells Roderigo that he can win Desdemona from Cassio by fighting and from Othello by following her to Cyprus. So Roderigo listens to and trusts the man, fights Cassio, sells his land and brings Iago to Cyprus. After the fight Cassio is dismissed from his office by Othello. Iago wins. Cassio is in trouble, is no longer Othello's lieutenant and Iago is in Cyprus with Othello. He then moves in on Cassio. Cassio is another step closer for Iago's plan to cause Othello's demise. Iago convinces Cassio to ask Desdemona, Othello's wife, to help in reinstating him. By Cassio asking Desdemona for help, the two have times when they are together, and Desdemona decides to support Cassio. Cassio goes to Desdemona for reinstatement to his lieutenancy because Iago tells him that it is best to not go directly to Othello. "Confess yourself freely to her. Importune her help to put you in your place again."(act2.sc3.ln357). Cassio trusts the "honest Iago" and asked Desdemona for her helped. This will later cause Othello's jealously to escalate. After the fight between Roderigo and Cassio, Othello turns to Iago for help, which Iago gives after a little hesitation. "Honest Iago, that looks dead with grieving, speak. Who began this?" "I do not know...I can not speak any beginning to this peevish odds.... Cassio following him with determined sword to execute him. (Act 2. Sc3. Lns189-243)." Now that Cassio is on Othello's bad side and Iago is on his good side, Iago goes in for "the kill." Othello is being manipulated and lied to by Iago. Iago puts ideas of Cassio's adulterous behavior with Desdemona in Othello's mind, lets it simmer, then backs it up with lies and orchestrates scenarios that look to be the truth. Othello's trust for human kind and good nature proves to be detrimental in this instance and ends in his death. Othello had been the top dog in Venice. He was an honorable black general, frightening, but respected. He had had a wonderful army and loving, beautiful wife, who all followed orders. He had had everything Iago wanted, and Iago hated him for it. " I hate the Moor."(act1.sc3.ln429). At first Iago just wants Cassio's lieutenancy, but when he gets it he goes for Othello, too. Iago uses Othello's superficial goodness to strip him of all his self respect and confidence with his suggestion of Desdemona's betrayal. Othello's goodness is not real integrity and good character. He is fake to himself and to others. Othello touches and deals with everything on a superficial level. He never goes deeply into relationships. Othello is the general of an army; he never really gets to know his soldiers, but is respected by them. His wife, Desdemona, doesn't fall in love with Othello for any sexual reason, but rather for his courage and honesty. Othello's goodness is easier to break because he is not aware of it. Othello is blindly assaulted and broken by Iago. Iago manipulates the fallen Othello, by putting more and more ideas into his head: ideas like the handkerchief, "She gave it (the

Robinson Crusoe and The Tempest Essays

Robinson Crusoe and The Tempest Essays Robinson Crusoe and The Tempest Paper Robinson Crusoe and The Tempest Paper Essay Topic: Literature The Secret Life Of Bees The Tempest Throughout Shakespeares The Tempest and Defoes Robinson Crusoe, the protagonists roles as omnipotent rulers change dramatically. In this essay, I aim to compare and contrast Crusoe and Prosperos roles as rulers, specifically focusing on their relationships with others through which their omnipotence is demonstrated. As much as Defoes Robinson Crusoe is a story of survival against all odds and a spiritually fulfilling life lived in solitude, it also makes clear a persons need for society, and in Crusoes case, the need to be a leader within the societal structure of the 17th Century world. Defoe clearly defines Crusoe as ruler of his islands society. However, even before he is shipwrecked, Crusoe exercises power and authority, the tendencies of a ruler, over his fellow men. Most noticeable is Crusoes exploitation of slavery. Slavery was a key component of society within the British Empire and is first found in the novel when Crusoe himself is enslaved, kept by the captain. Upon escaping, Crusoe despite his disgust at his miserable enslavement bends a slave-boy, Xury, to his will by force after briefly considering drowning him. He offers the boy a choice; to either be faithful to him or to be thrown over-board. Crusoes immediate assumption of power over Xury tells us three things about rulers within the social hierarchy that Defoe was a component of. Firstly, due to Xurys foreign descent, Crusoe, an English man, considers himself instantly to be the master. Secondly, Crusoes maturity granted him ownership of the boy despite the fact that they were both slaves. Lastly, Crusoe believed the boy to owe him a life-debt due to Crusoes planning and initiation of their escape. Crusoe goes as far to consider that Xury may not be deserving of such slavery, calling him a better counselor than himself. Further more, Xury notifies Crusoe of, a lance, among the people they spot on their travels. Even though this observation may have prevented a life-threatening situation, Crusoe is proudly omnipotent as never in thought, word or deed gives thanks to Xury; though he recognizes the good advice, and keeps a safe distance. Crusoe, in accustom with his society, treats slaves as little other than possessions, even though a reader would expect sympathy from a man who has experienced slavery first-hand. Even when he is no longer permitted to trade in slaves publicly, he embarks on a secret voyage to kid-nap his equal share of negroes. Defoe presents Crusoe as a man who it seems will go to any extent to greaten his rule over others. He possesses a birth-given right to power in Defoes society, owned by all white, imperialist peoples as well as those with wealth and seniority. Slavery featured no less in the society in which Shakespeare wrote The Tempest, thus it is also found within the play. Just as Crusoe is established by Defoe as a master of others, Shakespeares play features a protagonist, Prospero, possessing two slaves, Caliban and Ariel. Unlike Crusoe and Xury, it is not entirely through saving their lives however, that Prospero becomes a ruler. It is by the use of knowledge and also the art of magic that Prospero acquires, and overpowers, his slaves. Undisputedly, Prospero reigns supreme within the social hierarchy of The Tempest, and although Ariel and Caliban possess a more unique magic then their master, they are in his debt as Xury is in Crusoes and are his slaves until he sees fit to free them. Neither of them are as seemingly content with their enslavement as Defoes Xury is Ariel begs for his freedom, reminding Prospero of the worthy service he has performed, how he has; Told thee no lies, made thee no mistakings, servd Without or grudge, or grumblings. Prosperos response is remarkably similar to one that Crusoe would inevitably give if ever challenged, he reminds Ariel of the way in which he saved and freed him, from what a torment, and more terrible previous master, The foul witch Sycorax. Calibans rebellions are far less pleading and more insulting, cursing Prospero with, wicked dew. Prospero responds with punishment an exertion, demonstration, and reminder of his omnipotent rule causing Caliban to suffer; cramps, side-stiches, that shall pen thy breath up ach pinch more stinging Than bees that made em. Although written a century apart, Shakespeare and Defoes opinions are synonymous. Both believe that power is held by those who free others for their own prosperity, and this exists in both presentations of their ruling protagonists. Crusoes power augments upon being ship-wrecked. He elevates himself from the position of Master to King, even going as far as to recognize the island as his, little kingdom, and his shelter as his, castle, he even administers justice upon the birds who threaten his crop! Although Crusoe is isolated, elements of materialistic society are found in his self-proclaimed wealth, having, two plantations in the island; one my little fortification or tent, and my country habitation. Such is Defoes description of Crusoes surrounding habitat that it seems almost luxurious it is definitely comfortable. However, no matter how Defoe presents Crusoes power and wealth in solitude, the author makes it clear that Crusoes omnipotence is meaningless as he is effectively only ruler of himself. Crusoe recognizes his need for another to represent the lower classes, and/or slavery in his imperialistic empire. He arrogantly fanaticizes that he may be, able to manage one, nay, two or three savages, in, whatever I should direct them. He rationalizes that acquiring such slaves is his, only way to go about an attempt for an escape, but from Defoes previous portrayals of his character specifically his domination of others to fulfill his superciliousness it is obvious to the reader that a slave would only complete his kingdom, giving him subjects to rule over. Fridays arrival upon the island is eagerly and frightfully anticipated by both Crusoe and the reader. Defoe makes it so through Crusoes many years deliberation over the footprint in the sand. In the past, Crusoe has feared sickness and Gods judgment upon his soul, but now he spends years fearing the arrival of men into his domain. It is not only the cannibals weapons he is afraid of for he is armed with seven muskets and made inconspicuous by a self-cultivated forest he fears opposition to his position of authority. Crusoes unjustified fear undermines his position of power as he is aptly armed to tackle anything other than a small, imperialist army. Crusoe has dreamt that a man would come running towards his hideout and that he would take him in and make him his servant. In reality, Crusoes rule falters in his indecision; he procrastinates, not immediately offering Friday safety but instead watching him flee murderous savages. A critic has said that many white-dominated narratives, such as Robinson Crusoe, have shaped the cultures and beliefs of the colonized, placing them at the ultimate mercy of the colonizer. This description exactly matches Defoes creation of Friday and Crusoes relationship and how Defoe depicts Crusoes advantageous use of it to restore his own power and arrogance. Defoe immediately places Crusoe in a position of power over Friday due to the life debt owed by Friday to his new master, similar to Xurys, Calibans, and Ariels situations. When naming the slave, Crusoe chooses the name Friday as a constant reminder of, the day I savd his life. This comparatively effortless saving of Fridays life on Crusoes behalf causes Friday to, set my foot upon his head swearing to be my slave for ever. This is not an image of service; it is undoubtedly one of slavery. More noticeably, Crusoe teaches Friday to call him master before teaching him any other English. Fridays purpose it seems is as little more than reinforcement to Crusoes emerging, omnipotent rule. Crusoes intentions, however, are good, if conceited, as his reaction to Fridays willingness to serve him is: I took him up nd encouraged him all I could. The fact that Friday possesses a faith other than Christianity causes Crusoe to call him a poor savage. True, as Crusoes faith has increased, so has his quality of life, but he dismisses the, brutish and barbarous, savages own beliefs, referring to his kind as blinded, ignorant pagans. Many aspects of Crusoe, beside his language and religion are utterly alien to Friday, and Defoe presents these as instilling uncertainty and fear. In reaction to Crusoe shooting a goat with a musket, Friday, came and kneeled down to me o pray me not to kill him. Crusoe, recognizing his fright, chooses to abuse this new found power by loading the gun, and not let him see me do it. Although Defoe describes the events with almost a farcical sense of humor, how it caused confused astonishment, in, the poor creature, the reader is more accustomed to Crusoes mannerisms and recognizes how he is exploiting his omnipotence simply for the fun of terrifying his only human company. Correspondingly, Prospero also possesses knowledge different to the natives he encounters. Similarly to Crusoe, he assumes this knowledge to be entirely superior and this creates distinctive parallels between Crusoe and Friday and Prospero and Caliban. Upon enslaving Caliban, Prospero teaches the spirit his language, in this sense, he strengthens his position as ruler, giving himself the means to converse with Caliban, leading to greater domination and control. It is an entirely selfish act, and Caliban describes his only benefit as the following: You taught me language, and my profit ont Is I know how to curse. Crusoe and Prosperos situations of rule are analogous, although, unlike Crusoes treatment of Friday, Prosperos attitude towards Caliban is cruel. He frequently insults Caliban, calling him; poisonous slave, got by the devil himself. Soon after, he goes even further, calling him, a devil. Caliban, similar to the negroes and savages Defoe describes, is at the bottom of social hierarchy. Unlike Crusoes slaves, however, he is not human, and is therefore considered even lower by his master, functioning to represent native cultures suppressed by European Imperialist societies. Prosperos abuse of Caliban leads to extreme paranoia. The spirit, upon noticing Trinculo, believes he is a spirit sent to torment him. He lies close to the ground, terrified that Trinculo might find him, and when Trinculo begins attempting to speak to Caliban, he apologizes as he would to his ruler, Prospero: Do not torment me prithee: Ill bring my wood home faster. Further more, Caliban and Ariel, like the slaves found in Defoes novel, are natives and it is the white colonialists assumptions that they are masters over them. Calibans claim that the island is his own, by Sycorax my mother, is met with insults from Prospero who calls him a, lying slave, showing 16th Century English societys attitude to foreign slaves, that they are permitted to possess only what is granted to them by their colonizing masters. However, Prosperos words and deeds as ruler over Caliban are not entirely unjustified. Shakespeare reveals that in the past, Caliban attempted to rape Miranda: In mine own cell, till thou didst seek to violate The honour of my child Prosperos insults and treatment of the spirit are consequence of horrific intentions in the past. Further more, Caliban is presented by Shakespeare as a naturally subservient character as shortly after meeting Stephano and Trinculo; he begs to serve them. As a native, he possesses greater knowledge than them, and yet he immediately begins to kneel to him [Stephano], calling him a god. Calibans willingness to serve a new master shows extreme imprudence as Stephano could treat him far worse then his current ruler, Prospero his rationality destroyed by Stephanos celestial liquor. Once again, Caliban is shown to be dominated by those possessing knowledge unknown, or property alien to him. In this sense, Prosperos rule of Caliban is not as imposed as it is sometimes shown, as Caliban naturally conforms to such dominance. Just as Crusoes role as King becomes one of Master with Defoes introduction of Friday; with the arrival of even more people, whom he also rescues from savages, his status of King is restored: My island now peopled, and I thought myself very rich in subjects how like a king I lookd. With his power, and, undoubted right of dominion, Crusoe has found supplementation to his haughtiness, and an almost capitalist existence things worlds away from his previous despair upon being ship wrecked. Crusoes status on the island is elevated even further when he frees the English Captain from the mutineers. At first, the captain believes Crusoe to be a God-sent angel. Upon realizing his mistake, the Captain and his crew choose to serve Crusoe, recognizing him as an English sailor, and calling him Governour. Once again, others feel obliged to serve Crusoe, his omnipotent rule relies on their willingness to repay the debt they owe. In contrast to Friday, his father, and the Spaniard, the Captain as a leader of men himself questions Crusoes authority, challenging Crusoes ownership of members of the mutinous crew. Throughout all the situations in which Defoe places Crusoe as a ruler, no one has ever disagreed with him. It is the pairs striking similarities which cause the Captain to challenge Crusoes rule. They are both English, middle-class, merchant sailors, who, by no fault of their own, have found themselves in situations of grave peril. Unlike the savages, the Captain is not scared by Crusoes weapons. I would even go as far as to suggest that he recognizes Crusoes arrogant manner, as that of 17th Century England. Crusoes restrained anger does little to quell what could be seen as subtle rebellion against his rapidly fading omnipotence, as upon witnessing two prisoners begging the Captain to spare their lives, the Captain pretended to have no power without Crusoe. The Captains authority over his mutinous crew has been restored whereas Crusoes power, over his people, has diminished. With the arrival of others on Prosperos island, the rulers status, opposite to Crusoes, increases. Prospero is in control of everyone who happens to visit, intentionally or otherwise, and he acknowledges this, using it to shape the direction of the play towards his will and overarching aim. Shakespeare presents Prospero less as a character but more as a divine, inventive force behind the plot, the most obvious example of this being his forming of the Tempest. Prosperos role as a director blossoms towards the end of the play. Like Crusoes slaughter of the savages, he exercises judgment upon others, acting Godlike when he prevents Antonio and Sebastian from committing murder he protects the innocent. In a reversal of power, Prospero is even in control of his mutinous brother Antonio. As Prospero explains to Miranda, Antonios actions, and evil nature, forced them to leave Milan, reducing Prospero to (in his own words) an, incapable poor man. Conversely, away from Italy and ship-wrecked on his brothers island, Antonios control is lessened to the same level as his fellow voyagers. Even Alonso, the King of Naples, is powerless when plunged into Prosperos magical domain, shown in his fearful words in Act II, scene iii; O, it is monstrous: monstrous: Methought the bellows spoke, and told me of it, The winds did sing to me: and the thunder (That deep and dreadful organ pipe) pronouncd The name of Prosper. The elaborate and powerful language that Shakespeare uses to describe the Kings fear is reflected in Prosperos own elaborateness as ruler and he simply, but terrifyingly, sums up his position of complete omnipotence in Act IV, scene i: t this hour lies at my mercy all mine enemies: Shortly shall my labors end, and thou Shalt have the air at freedom. Prospero is Shakespeare, in control of the characters lives and ultimately, the plot. In no other Shakespearean play is one single character given such omnipotent rule, and in the Epilogue, Prospero likens himself to a playwright, asking the audience for their applause of his creation: Let your indulgence set me free. In conclusion, both Defoes character Robinson Crusoe and Shakespeares Prospero are at times, if not permanently, omnipotent rulers over their fellows. Prospero differs from Crusoe in his conscious decision to end his rule whereas Crusoe cannot help but leave his subjects on his island to continue his legacy. Both their rules originate and increase due to possession of knowledge alien to the natives they come into contact with, and by saving lives in selfish acts of apparent chivalry. However, the protagonists acts seem more significant, questionable even, to modern audiences and readers, who view the characters as racist or presumptuous when they are merely adhering to the society into which they were created.

Evidence Based Practice & Nursing Research Essay

Evidence Based Practice & Nursing Research - Essay Example In severity, the deep veins may also become incompetent. When there is ineffective blood flow to the legs, peripheral veins remain clogged even when walking. These veins remain filled with blood even and pressure therein does not drop; a condition referred to as chronic venous insufficiency (CVI). It may result in ulcers, edema or skin change. In treatment, nurses dress the patient’s legs with Anti-Embolism Stockings. These are close fitted, circular knitted elastic socks designed to be worn by patients exhibiting venous disorders. They were designed to increase the linear velocity of blood by exerting external pressure on the legs. These special socks are designed to prevent thromboembolism by the use of graduated pressure. These special socks are prescribed to patients experiencing blood pooling in the legs, blood clots and lower limb edema due to long hours of sitting. It is recommended that nurses should effectively access the patients’ legs and measure them for the correct size of Anti-Embolism Stockings. Nurses need the following things before the socks can be applied: Wall chart, tape measure, T.E.D stocking order pad/sizing chart and package of the covidien T.E.D; the anti-embolism stockings. The nurse is responsible for application, sizing and maintenance of the special stocking. Proper sizing of the Anti-Embolism Stockings is necessary so that the patient can enjoy the maximum benefits of the therapeutically treatment (Miller, 2011). Nurses should record the condition of the stocking during each inspection. The stockings should be washed after every 3 days to remove any body secretions. No ointment shall be used; instead, talcum powder should be used. Many times, Anti-Embolism Stockings may be issued to patients without proper analysis and assessment of other conditions that be generated due to the therapeutically use of the Anti-Embolism

Historian root of the devil's highway Assignment

Historian root of the devil's highway - Assignment Example Thus entering America by any means had become a necessity for the Mexican people. For that they are ready to do any compromise, even sacrificing their lives also. The book â€Å"Devil’s Highway† is based on the same issue of illegal immigration from Mexico to United States. It is a true story that involves many aspects such as border issue, gangsters, deprived conditions of the immigrants, the business involved in illegal migration, political issues from both sides and many more. In this paper following major aspects of the story have been discussed 1. Migrant Labour 2. Federal Economy 3. Border policy History of Migrant Labors, border policies and the Economical Factors: Though the story is shocking, it is not an unexpected or new. â€Å"Two thousand people died crossing the border in the five years before these 26 men hit the road.† (Marc Ramirez 2012) The migration is a common phenomenon, which has its root in the history of American immigration. The beginning of migration of Mexican people to United States started in the early years of twentieth century. It happened in around 1907, when the Japanese immigration was abridged. When America officially entered World War I, the country was in need of Mexican laborers. After the war the US Border Patrol was created and it culminated into the restrictions the Mexican immigrations. Yet unskilled migrants started entering US for meeting their economic demands. Many times it was an illegal immigration. In early 1930s there was a slight drop in the migration. The demand for Mexican laborers again increased after Pearl Harbor. There was an agreement between US and Mexican government for a large number of Mexican laborers. This is known as braceros. During wartime the source of food supply was the Mexican laborers. A professor of Mexican and Latin American politics and economics, Jorge Dominguez Madero states, â€Å"It was Mexicans and Rosie the Riveter who ran the American economy and enabled Amer ican citizens to go to war,† The US growers pressurized to continue the same immigration process even after the end of the war. But there was an acute shortage of the documented or legal laborers, hence the illegal recruitment of Mexican laborers continued. The illegal immigrants became the major support for the US agricultural economy. In 1964 the US government ended the Bracero program and after that the problem of illegal migration started growing. In 1968 the economic condition in Mexico was horrible and it led to the number of undocumented immigration. â€Å"Mexican immigrants became convenient scapegoats for widespread joblessness and budget shortfalls. Paradoxically, they were blamed simultaneously for â€Å"taking away jobs from Americans† and â€Å"living off public relief.†Ã¢â‚¬  (Douglas Massey, Jorge Durand, and Nolan J. Malone Pg.33) Economic condition/ poverty of Mexican: Both Mexican Government and US government did not pay much attention to the immigration issue till 1980. Many reasons were involved in it. In 1986, the United States passed the Immigration Reform and Control Act (IRCA), but there was no voice from the side of Mexican Government. In political and economic unrest there is no substitute for Mexican immigrants to move to United States. The financial crisis led immigration. ‘Enrique Landeros Garcia was thirty years old. His wife, Octavia, was only twenty-three. They had a son named Alexis. He had recently turned seven, and he was ready for school, but Enrique and Octavia didn’

A reflective essay to reflect the feeling of pulse taking and tongue reading Essay Example for Free

A reflective essay to reflect the feeling of pulse taking and tongue reading Essay One of the earliest references to pulse diagnosis appears in the Huangdi Neijing, also known as The Yellow Emperors Internal Classic or The Yellow Emperors Classic of Internal Medicine. A passage in the book notes that, â€Å"In diagnosis, observation of the spirit and facial color, and palpation of the pulses, are the two methods that were emphasized by the ancient emperors and revered teachers,† which implies that the practical use of pulse diagnosis existed long before the Huangdi Neijing was written. Pulse and tongue diagnosis are two of the more important diagnostic tools in Chinese medicine. They are both used to derive a TCM diagnosis for your condition which is used to plan your treatment. Of the diagnostic tools, pulse diagnosis is one of the more important tools used in Chinese acupuncture and herbal medicine. While tongue diagnosis provides valuable clinical information, the pulse can be used to gain a deep understanding of the patient on many levels. Pulse diagnosis is the ancient art and science of detecting status of a persons body, mind and spirit. Even at basic levels, the pulse provides immediate and specific information that can help clarify contradictory diagnostic information and symptomology . The pulse can be influenced by factors like age ,in this case the strength and quality of the pulse will decline as a person ages ,or gender , Men are generally stronger on the left and Women are generally stronger on the right. Another factor is the season when you have a more wiry pulse in Spring time ,stronger in the Summer and deeper in the Winter. Tongue and pulse diagnosis are both used to derive a TCM diagnosis for your condition which is used to plan your treatment. Generally the tongue, is much easier to learn and less subjective than pulse diagnosis. It is less meridian specific than the pulse, however, the tongue will show the depth and nature (hot, cold, etc.) of an imbalance and it is less effected by short-term influences such as nervousness. The tongue is also useful as a measurement tool to gauge the progress of a disorder. I believe the TCM is about energy and energy function condition  medicine culture, it is more than construction medicine culture, the pulse diag nosis is a energy feeling diagnosis, no only a position touch feeling diagnosis. In an ideal situation, the pulse is taken in the morning while the person is still calm and rested. In actuality, however, the procedure usually takes place in the clinic during the initial interview. It is important to let patients who have just arrived rest for a while to allow the pulses to settle down. Otherwise, it would be easy to mistake a rapid pulse for a heat condition when it is actually due to the persons hurrying to make the appointment. This is one situation when sitting in the waiting room is to the patients advantage. From my personal experience in the clinic I can say some of the patients find pulse taking strange (on the first session) and also they seem to be a little bit uncomfortable when you ask to see their tongue. The pulse can be felt in a number of locations, the primary location is at the radial artery in the wrist. Each wrist has three positions that correspond to different organs. The left wrist corresponds to the heart, liver , and kidney yin .The right wrist gives information about the lungs, spleen , and kidney yang . In clinical practice, we have to always combine the pulse information with the whole picture derived from looking, listening, smelling, and asking. Through this process, traditional Chinese practitioners are able to accurately diagnose the patterns of imbalance in their patients without the help of laboratory tests or expensive diagnostic equipment. To make the patient feel more comfortable when the pulse is being take you must ensure you introduce yourself to the patient, explain the procedure answering any questions they may have, ask for their consent and also make sure they are sitting comfortably, with their arm rested. Sometimes what the patient says contradicts the pulse qualities, in which case the acupuncturist will want to ask more questions to get at the truth. Without the pulse diagnosis he wouldnt have known to ask more questions, to delve deeper, and might have done the wrong treatment. If the patient is taking medication, or just been taking strenuous exercise, pulse taking may not work. If the patient is under the influence of social drugs it may not reveal much. Some patients have arteries that travel on the thu mb side of the radial bone so you cant feel the pulse in the normal position. Some patients have pulses so small (itself a pointer to their health) that they are very hard to take. The  pulse quality often changes within a few seconds of inserting the needle in the right place. As the right treatment progresses, the pulse qualities and strength improve, so that the acupuncturist knows, from pulse diagnosis, that the patient will start feeling better soon. There are three positions a practitioner is looking for, and each position represents a different organ or part of the body. This is the reason we take the pulse on both sides, not just one. By taking the pulse, we can tell if patients eating habits are good, if they have a cold coming on, and if their energy is high or low. We can also take note of how your organs are functioning at that time. The tongue has a special relationship with the Heart, in that the Heart opens to the tongue. The tongue is said to be an offshoot of the Heart, or flowers into the Heart. The tongue, containing water, electrolytes, mucus, and enzymes, is a very sensitive organ and its appearance changes with many physical changes in the body. In Chinese medicine, the tongue is a map of the internal body. Like the face, the tongue is divided into five-element zones that correspond to your internal organ networks. The tongue reading it’s all about finding what areas are stagnated, which need to be nourished, which are getting too much circulation or too little circulation, too much energy or too little, and how to balance out the body so that everything is in harmony. When we use the tongue as a tool for analysis and diagnosis, we are looking at the shape, shadings, markings, wetness, texture and even the way someone sticks out her tongue. Having this knowledge can help describe the current state of a patient health, as well as his or her genetic tendencies. It is a diagnostic technique, and it can reveal an existing disease process and disclose many things about a person on many levels. All the organs and the entire body can be located on specific regions of the tongue. The beauty of tongue diagnosis is in its simplicity and immediacy. Benefits of tongue diagnosis include: assesses a person’s current health condition; informs the practitioner about the underlying cause of disease; is an accurate way of determining what is happening in the digestive system: liver, stomach, spleen, small and large intestines; reveals the stage and progression of a particular illness; reflects the quality of the circulation of blood, bodily fluids and essence; mirrors the condition of the bodily fluids, function of the organs, strengths and depth of the pathogenic factors in the  body; shows the quality of the individual’s energy production. A normal tongue should be pink, muscular without tooth marking or discoloration, and have a very thin clear coating that exhibits proper salivary secretions. Tongue diagnosis is more objective than pulse diagnosis, though pulse diagnosis takes a long time to master, while basic tongue diagnosis can be taught in a short period of time. Before examining the tongue for diagnosis, make sure the patient has not eaten pickles, cayenne pepper, curry and other hot things. They will temporarily turn the tongue red. It takes a few hours for the tongue to get its normal coat back after the person has scraped it as well. And smoking turns the coat yellow. From my personal experience in the clinic I can say it’s common to see thick tongues, purplish tongues, tongues with teeth marks in them and tongues with cracks in various places. I also have noted tongues with coats both white and yellow, sticky and thin. Primarily a preventive discipline, acupuncture, especially through pulse diagnosis, the acupuncturist can detect disturbances in the qi at the earliest possible stage, before disease develops and restores balance through acupuncture treatment and herbs. References : www.acupuncture.com www.yinyanghouse.com Walsh S. King, E. (2007) Pulse Diagnosis . Churchill Livingstone Chen, J.X. (2007) Chinese Medicine Study Guide: Diagnostics . Pulse Diagnosis .Dupler D. In: Krapp K, Long JL (eds.) Gale Encyclopedia of Alternative Medicine. Farmington Hills, MI: Gale Group, 2001 Tongue Diagnosis in Chinese medicine by Giavanni Macciocia

Grendels Mothers Attack Essay -- Beowulf Grendel Mother Essays

Grendel's Mother's Attack In Beowulf, we see a number of elements throughout the poem. First, we see a pagan warrior society. In this society the relationship between a king and his thanes is key. It is a symbiotic relationship in which the thanes defend the king and his land and fight his wars. In return, the king provides for his men. He offers them such items as mailcoats, swords, helmets, gold rings, mead, beer, shelter and companionship. This society also places great value on kinship. If one's kin is killed, it is the remaining relative's duty to make the killer pay for the death, either with his own life or the payment of wergild (the "man price"). Finally, we see the recurrence of the pagan ideas of fate and courage. Men believe that fate controls their lives. Beowulf constantly tests fate and believes that through courage he can live on in the memory of those who will live after him. In the section of the poem dealing with Grendel's Mother's attack, we see the warriors settling down to sleep in Heorot after the huge celebration of Beowulf's victory over Grendel. They seem unaware of the fact that Grendel has kin who may come to avenge his death. Grendel's mother appears on the scene, snatches a man away and hurries back to the mere. When it is discovered a man is dead, sorrow is renewed. There is no more joy at Heorot, now that the she-monster has sought "payment" for the death of her son. Yet since she and her son are monsters, the thanes feel little sympat...

Marketing and Whirlpool Essay

1.What is the nature of Whirlpool’s domestic and international business environments? What types of risk does the firm face? As far as Whirlpool domestic and international business and its environment are concerned, it resembles a complex nature. However, it would be prudent for the sake of this case and it analysis that domestic and international market of whirlpool is defined and analyzed uniquely, so as to drive home the idea in each one of it for a far reaching understanding. To be precise in that capacity we feel that the degree of whirlpool domestic market alone defines an altogether different nature from its international market. In the simplistic sense from assimilating the given case, it is relevant to ponder upon the fact that domestic market of whirlpool is rather marked with intensive competition and challenges when laid emphasis upon from a macro and micro-economic aspects. Whirlpool domestic market is also faced with intense demands of its buyers in the domestic arena. There is reason enough that buyers should be demanding, given the uproar and stiff competitions from rival manufacturers which makes it so. Moreover, for a firm with an international presence buyer’s expectation in the domestic market is also rather extreme to a certain degree, and their behavior based on whirlpool products and its allied appliances at the domestic front also presents an altogether diverse perception and wide array of choice selection, given the presence of other manufacturing competitors that offers similar products and appliances for buyers. Given these features, it is relevant and cautious to conclude that the nature of whirlpool domestic market is marked by competition, challenges and most notably buyer’s perception and choice, which at the end of the day decides the nature of any given market. Secondly, considering the nature of whirlpool international market, we are of the opinion that whirlpool international marketing is focused on the global arena to reaps and harness the benefits that international market offers. From the given case it is clear that international marketing of whirlpool is rather hyper-active in a sense. To cite an example, the case of its international marketing operation that focuses on innovations, internal expansion and most importantly acquisition and tie-ups plus partnership designate the point to note. Add to it, given the stiff competition on the domestic front, whirlpool is quick enough to shift and focused its marketing on international market. What we can drive home the idea from assimilating these crucial facts of whirlpool international market environment and its nature can be laid emphasis to the point that whirlpool presence thereof served a different and altogether greater purpose. To drive the idea in that regard we can reason finally that the nature and characteristics of its international market is more standardized, risky, and presents a great variations in the uncontrollable environmental forces, which is not the case with domestic environment. Consumer’s behavior is also different, which presents a different picture altogether. Nonetheless, to differentiate the nature of whirlpool domestic and international market the primary differences can be laid emphasis upon marketing strategy. After all, international market is more risky, given the added complexities. Yet returns and scope from international market is much higher and the opportunity cost is also huge, which is why we feel despite the environmental risks whirlpool radiantly prefers internationalization for an altogether different ball game 2. How can Whirlpool benefit from going international? What types of advantages can the firm obtain? What advantages acquired abroad can help management improve Whirlpool’s performance in its home market? Going international have many unseen extremes and benefits. Marketing internationally present a wide array of opportunities, variations, scope, operation and strategic purpose and most importantly potentialities and market cap. Hence, considering the case of whirlpool, we are of the opinion that by going international the firm can primarily benefit abundantly from the so-called international market. Hence, it would be practical enough to list some advantages that whirlpool can obtain, which is as follows: International presence, global identity, brand recognition, and most importantly greater market cap, and large consumer presence. Secondly, acquisitions of other organizations as a means to further channelize and harness the innovation both intrinsically and extrinsically. Such an instance also can be cited from the given case study in which whirlpool is involved in the acquisition and merger Maytang Corporation, which further boosts whirlpool global demands for its brands, and readily the influence factor that can be harnessed to reaps the advantages from such a developments. Third in the instance is advancement in technology, process and operation that is emphasized towards innovations, standardization and most importantly international marketing strategy that focused on the bigger picture. To cite an example, substantial advancement, development and standardization in operations can primarily be reached through marketing internationally. Comparative management also can be harnessed to its advantages. To top it all focus on research and development in the backdrop of international marketing research also has a greater efficiency and effectiveness factor which is one of the many advantages and crucial for innovations and creativity to take roots. From assimilating the crucial aspects of marketing internationally, and concerning the case of whirlpool, there is reason enough that strategy can differs, however; the principle of marketing is same. In that essence, comparative management process can bring a load of factors to improve domestic market of whirlpool. Take for instance operational strategy. Another example is identifying and understanding cultural aspects, environmental factors and the likes to progress the firm in its home market. Add to it, innovations, marketing and sales procedures also in all circumstances can be taken as an emulated advantage so as to directly initiate in the domestic and home market for that performance factor for growth and progress. 3. What actions has Whirlpool management taken to ensure that the firm succeeds in local markets throughout the world? To what extent is the appliance business local/regional rather than global? As the case study relates and from comprehending the same we can drive home the point that various measure were initiated by Whirlpool management to boosts its local marketing throughout the world. To cite an example of the reflective actions, the case of acquisition, merger and brand advertisement that attends to local factors is one important measure undertaken by the management to ensure that the firm succeeds in local market. What is pertinent to note though is the fact that marketing process of whirlpool represents a top notch and in tune with the trends that is fast catching up in various local markets around the world. Though marketing strategy differs accordingly in tune with global market environment, however, the basic marketing principle is hugely in practices in all aspects. The tie ups, merger, acquisition, knowledge sharing, innovation in practices and operational methodology all in between sums up the strategy integrated by the management to ensure that operational processes of the firm in the right course and smooth functionality in all instance. Through its internationalization expansion mode, Whirlpool has harnessed the opportunities to its advantages in all circumstances. Moreover, local preference of the firm also reflects a cross-regional approach to reap the potentialities of R&D as far as marketing research in the local market though out the world is concerned. To top it all, though it’s marketing reach research, whirlpool have been effective enough to trace certain and specific influential element in its favor. Take for instance understanding behavior perception, expectation and attending to their satisfaction have been the bigger course measure undertaken by Whirlpool management in ensuring that local though out the world get a boosts and drive to perform in all aspects. But we can further argue that there is a certain degree in which Whirlpool appliances business and that which accord to it is somewhat localized or regionalized in a sense. Take for example the integrated measure undertaken by the firm marketing towards initiating sensitive measures and commitment to its consumers in a vast array of diverse cultural settings which translate into huge business returns that can be emphasized towards its appliances business which is local and regional in a sense, given that marketing internationally for whirlpool have been confined within designated market areas with unique marketing that have had a huge impact to whirlpool operational process internationally as well. 4. How can Whirlpool effectively compete with new rivals originating from low-cost countries, such as Haier from China? Should Whirlpool’s response differ in its home and foreign markets? If so, how? There is reason enough o ponder the fact and to relate that competitions and challenges always make a part of the whole process on internationalization. To top it all, by going international, stiff competitions from local manufacturer is further imploded in a sense. As the case relates to, competitions from rival manufacturer, especially from lost cost countries such as china have been the biggest challenges. In order for Whirlpool to do away with such challenges, it is recommended that its internationalization process should take stiff measures to reflect the firm core commitments towards its consumers in delivering value added products and services. After all, ‘consumers are king’ this phrase should be the basis to initiate innovations and any necessary strategy to encounter challenges. Thus there is every possible pointer and case to augment that Whirlpool response should be constant and that which attends to situational scenarios as and when it matters. In that essence, by differentiating products as per consumer preference, plus facilitating a standardization of Whirlpool global brand and harnessing its marketing mix tools to its advantage as and when the situations demands can have a long way to go and can be mirrored as a direct recourse to effectively compete from emerging rivals and competitors such as Haier from China, which is having its market presence in Whirlpool domestic market given its low cost appliances and hyperactive business process that taps every possible opportunities available.